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Get Your Brochure
Marketing Management
Get Your Brochure
Marketing Management
STARTS ON
March 30, 2026
March 30, 2026
DURATION
6 months
6 months
PROGRAM FEE
US$7,500
US$7,500
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The Flexible payment option
The Flexible payment option allows a student to pay the Programme fee in instalments. This option is made available in the application form and should be selected before making the payment.
The following payment options are available for the Marketing Management Programme:
The following payment options are available for the Marketing Management Programme:
- Pay the entire Programme fee of USD 7,500 at once.
- The first instalment of USD 3,825 would be due immediately.
- The final instalment of USD 3,825 is to be paid by October
Special Group Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your colleagues.
Why enroll in
Marketing Management
Marketing Management
The course is comprised of the following modules: strategic marketing, marketing planning, marketing staff management, market analysis and even more. Smart combination of theory and practice gives students the opportunity to gain knowledge and skills and apply them in teams. Participants will create, discuss and present the marketing strategy for the chosen company during the course.
Modules
Module 1
Marketing Strategy
In Marketing Strategy module we will learn marketing strategy process, focus and purpose,
market analysis and formulating strategies. The other part of this module will cover critical
success factors (CSF) and leadership strategies.
5 weeks
market analysis and formulating strategies. The other part of this module will cover critical
success factors (CSF) and leadership strategies.
5 weeks
Module 2
Value Proposition
The value proposition module contains value chains and value networks. You will discover how
to formulate value proposition and to unify positioning to meet requirements of different
customer segments.
4 weeks
to formulate value proposition and to unify positioning to meet requirements of different
customer segments.
4 weeks
Module 3
Branding As a Strategic Instrument
This module will cover brand role, brand architectures and brand communications strategy. Then
we will discuss economic efficiency of the brand and integrating the brand philosophy into the
company's life.
4 weeks
we will discuss economic efficiency of the brand and integrating the brand philosophy into the
company's life.
4 weeks
Module 4
Preparing for Implementation
In Preparing for Implementation we will learn linking strategies to actions, functional strategies
and plans. The other part of this module will cover strategic plan and marketing mix.
4 weeks
and plans. The other part of this module will cover strategic plan and marketing mix.
4 weeks
Module 5
Designing A Marketing Plan
In this module we will discuss the following topics: measures and controls, marketing plan and
it`s structure, setting goals and KPI in marketing strategies. The module will also cover
marketing dashboard and key marketing metrics.
4 weeks
it`s structure, setting goals and KPI in marketing strategies. The module will also cover
marketing dashboard and key marketing metrics.
4 weeks
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available. Learn more.
Key Facts
200 video lectures
15 discussions
24 assignments
17 industry examples
1 capstone project
20 live online teaching sessions
Requirements for applicants
1. Proven business executives who hold leadership positions one or two levels from the CEO in large organizations and have been identified as central to the company's succession plan—including members of executive committees, heads of major business units, senior heads of functions, and senior members of the operating group
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 10 years of work experience, including significant time as a senior executive or company officer.
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 10 years of work experience, including significant time as a senior executive or company officer.
Documents for admission
Diploma of higher professional education (specialist, bachelor, master)
Management experience of at least 2 years
Upper intermediate level
Motivation letter (maximum 750-1000 words) in English
Education
Work experience
Knowledge of English
Motivation
Press releases & Announcements
Boston Business School launches Marketing & Sales Excellence Initiative (MSEI)
MSEI's primary focus is to provide a global meeting point for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
Contacts