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General Management
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Mini MBA
General Management
General Management
STARTS ON
September 31, 2025
February 28, 2026
September 31, 2025
February 28, 2026
DURATION
10 months
10 months
PROGRAM FEE
US$9,490
US$9,490
The Flexible payment option
The Flexible payment option allows a student to pay the Programme fee in instalments. This option is made available in the application form and should be selected before making the payment.
The following payment options are available for the General Management Programme:
The following payment options are available for the General Management Programme:
- Pay the entire Programme fee of USD 9,490 at once.
- The first instalment of USD 4,745 would be due immediately.
- The final instalment of USD 4,745 is to be paid by October
Special Group Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your colleagues.
Why enroll in General Management
he General Management program provides current managers and executives tools and instruments, developes skills for understanding the core concepts of management theory and its successful implementation for result-oriented management.
Participants will create, discuss and present the business strategy for the chosen company during the course.
This course features lectures about defining your own style in management, effective internal and external communication, motivation, social competences, team development, best practices and recent trends.
All the disciplines incorporate the analysis of real cases and experiences of top-executives. Students will explore the disciplines using discussions with peers and professors, collaborative work, personal and team projects.
Participants will create, discuss and present the business strategy for the chosen company during the course.
This course features lectures about defining your own style in management, effective internal and external communication, motivation, social competences, team development, best practices and recent trends.
All the disciplines incorporate the analysis of real cases and experiences of top-executives. Students will explore the disciplines using discussions with peers and professors, collaborative work, personal and team projects.
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Modules
Module 1
General Management
We will speak about key concepts in general management that enable you to understand your position and managerial responsibility as well as to find an appropriate management style that will correspond with your personal positioning.
The module will cover the latest trends and information in management, key managerial decisions and result-oriented management. We will also cover best practices of top-managers.
5 weeks
The module will cover the latest trends and information in management, key managerial decisions and result-oriented management. We will also cover best practices of top-managers.
5 weeks
Module 2
Leadership & Motivation
The second module will cover understanding of your own leadership qualities in a result-oriented way, the elements of social competency and team-development.
You will learn how to motivate employees long-term and communicate both internally and externally.
5 weeks
You will learn how to motivate employees long-term and communicate both internally and externally.
5 weeks
Module 3
Strategic Management
In this module we will speak about the concepts of strategy, profitable growth, making minimal, but correct changes and creating structures.
The other part of module will cover strategies for cost leadership, specialization, differentiation and niche strategies.
We will discover the relationship of strategy, structure and processes that will help you successfully implement your strategies.
6 weeks
The other part of module will cover strategies for cost leadership, specialization, differentiation and niche strategies.
We will discover the relationship of strategy, structure and processes that will help you successfully implement your strategies.
6 weeks
Module 4
Marketing Management
This module will cover the following topics:
- customer value in light of new technologies and social media,
- how does branding have to be carried out and
- what does «integrated communications» mean.
4 weeks
- customer value in light of new technologies and social media,
- how does branding have to be carried out and
- what does «integrated communications» mean.
4 weeks
Module 5
New Business Development & Risk Management
We will discuss new business models, formulate future-oriented strategies together, growth and profit drivers, business development, increased risk during times of high fluctuation, risk evaluation and companies financial flexibility.
We will also learn quick reactions to change and how to implement controlling tools.
6 weeks
We will also learn quick reactions to change and how to implement controlling tools.
6 weeks
Module 6
Managing Innovation, Information Technology, Digital Business and the Internet
The last module contains understanding how digitalization influences firms' business models, their competitive advantage, the industry structure, foundational institutions upon which industries operate, discovering key aspects of multi-sided businesses and platforms.
You will learn how to analyze or design a multi-sided business and lead your company to foundational transformations.
6 weeks
You will learn how to analyze or design a multi-sided business and lead your company to foundational transformations.
6 weeks
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available. Learn more.
Key Facts
200 video lectures
15 discussions
24 assignments
17 industry examples
1 capstone project
20 live online teaching sessions
Requirements for applicants
1. Proven business executives who hold leadership positions one or two levels from the CEO in large organizations and have been identified as central to the company's succession plan—including members of executive committees, heads of major business units, senior heads of functions, and senior members of the operating group
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 10 years of work experience, including significant time as a senior executive or company officer.
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 10 years of work experience, including significant time as a senior executive or company officer.
Documents for admission
Diploma of higher professional education (specialist, bachelor, master)
Management experience of at least 2 years
Upper intermediate level
Motivation letter (maximum 750-1000 words) in English
Education
Work experience
Knowledge of English
Motivation
Press releases & Announcements
Boston Business School launches Marketing & Sales Excellence Initiative (MSEI)
MSEI's primary focus is to provide a global meeting point for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
Contacts