Get Your Brochure
Get Your Brochure
Digital Business
Get Your Brochure
Digital Business
STARTS ON
March 7, 2026
March 7, 2026
DURATION
9 months
9 months
PROGRAM FEE
US$2,890
US$2,890
The Flexible payment option
The Flexible payment option allows a student to pay the Programme fee in instalments. This option is made available in the application form and should be selected before making the payment.
The following payment options are available for the Digital Business programme
The following payment options are available for the Digital Business programme
- Pay the entire Programme fee of USD 2,890 at once.
- The first instalment of USD 1,445 would be due immediately.
- The final instalment of USD 1,445 is to be paid by October
Special Group Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your colleagues.
Why enroll in
Digital Business program
Digital Business program
Our mini-mba program in Digital Business is tailored to guide business leaders to effectively bring about digital transformation in their organizations. As part of the program, participants explore and learn from real-world case studies such as Google, Netflix, Intuit, SAP, and many more. Participants will create, discuss and present the digital strategy for the chosen company during the course Boost your Digital Quotient and lead your organization from being part of the herd that merely engages in digital to a remarkable, innovative enterprise.
Modules
Module 1
Digital Transformation
The first module covers challenges of the digital age, digital business models, domains of digital transformation and five customers behaviors in the digital world.
You will also understand how to work with the Big Data and learn the principles of successful innovation.
10 weeks
You will also understand how to work with the Big Data and learn the principles of successful innovation.
10 weeks
Module 2
Digital Business Models: Executing a Digital Transformation
In this module, you will learn how to manage disruptive business models, six incumbent responses to a disruptive challenger, and the customer value and network effects.
We will discuss how to launch and grow digital platforms, govern them and design the right digital strategy for the traditional industry.
Your will learn how to create the roadmap for the digital transformation based on Digital Transformation Maturity Model 4.0
10 weeks
We will discuss how to launch and grow digital platforms, govern them and design the right digital strategy for the traditional industry.
Your will learn how to create the roadmap for the digital transformation based on Digital Transformation Maturity Model 4.0
10 weeks
Module 3
Digital Marketing Strategy
We will speak about planning and executing digital marketing strategies and align them with the company's communication strategy.
This module also includes disciplines that cover information about channels and principles of digital advertising, how to measure the impact of marketing and top brands' practices with social networks.
10 weeks
This module also includes disciplines that cover information about channels and principles of digital advertising, how to measure the impact of marketing and top brands' practices with social networks.
10 weeks
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available. Learn more.
Key Facts
180 video lectures
15 discussions
24 assignments
17 industry examples
1 capstone project
20 live online teaching sessions
Requirements for applicants
1. Proven business executives who hold leadership positions one or two levels from the CEO in large organizations and have been identified as central to the company's succession plan—including members of executive committees, heads of major business units, senior heads of functions, and senior members of the operating group
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 10 years of work experience, including significant time as a senior executive in IT or digital sphere.
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 10 years of work experience, including significant time as a senior executive in IT or digital sphere.
Documents for admission
Diploma of higher professional education (specialist, bachelor, master)
Management experience of at least 2 years
Upper intermediate level
Motivation letter (maximum 750-1000 words) in English
Education
Work experience
Knowledge of English
Motivation
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Boston Business School launches Marketing & Sales Excellence Initiative (MSEI)
MSEI's primary focus is to provide a global meeting point for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
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