Get Your Brochure
Get Your Brochure
Marketing Management
STARTS ON
October, 2021
October, 2021
DURATION
1 year, online 4-6 hours per week
1 year, online 4-6 hours per week
PROGRAM FEE
US$2,600
US$2,600
or get US$260 off with a referral
Flexible payment available
Special group enrollment pricing
Special group enrollment pricing
Get Your Brochure
Marketing Management
STARTS ON
October, 2021
October, 2021
DURATION
1 year, online 4-6 hours per week
1 year, online 4-6 hours per week
PROGRAM FEE
US$2,600
US$2,600
or get US$260 off with a referral
Flexible payment available
Special group enrollment pricing
Special group enrollment pricing
Why enroll in Marketing Management program
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Marketing management program enables you to go deeper into relationships with customers and market segments. Learn and interpret the process of customer journey to find new growth areas and capture new market segments. The course comprises strategic marketing, marketing planning, marketing staff management, analysis and even more. Competent combination of theory and practice gives student the opportunity to gain knowledges and skills and apply them in teams. Participants will create their own marketing strategy based on the studied material and discuss it during the process of studying.
Modules
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Module 1
Designing A Marketing Plan
In the first module we will discuss the following topics: marketing plan and it`s structure, setting goals and KPI in marketing strategies. The module will also cover marketing dashboard and evaluating indexes.
Module 2
Process Diagnostic (Customer Journey)
The second module called process diagnostic or customer journey will cover critical incidents analysis, highlighting consumer needs and determining the necessary experience at the consumer journey. You will also learn structuring points of contact with the consumer and articulating ideas for adjustment.
Module 3
Value Proposition
The module value preposition contains prioritizing existing segments and GAP-analysis. We will discover how to formulate value proposition and matching the proposition with values of different target segments.
Module 4
Search For Strategic Positioning Options
This module will cover the following processes: positioning strategy, search for positioning with points of "parity" and "differentiation" in segments. Then we will discuss unifying positioning to meet requirements of different customer segments.
Module 5
Marketing Mix
The Marketing Mix contains two parts and techniques: marketing mix basic instruments (7P) and delivery of the value proposition by marketing instruments.
Module 6
Evaluating Alternatives For Growth And Choosing A Strategy
In evaluating alternatives for growth and choosing a strategy we will learn marketing models, searching and evaluating vacant niche for growth. The other part of this module will cover critical success factors (CSF) and leadership strategies.
Module 7
Marketing Management
The last module will give you the understanding of concepts in marketing management process: organizational and functional structure of marketing, job descriptions, KPI and determining the tasks and prioritizing.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available. Learn more.
Key Facts
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200 video lectures
15 discussions
24 assignments
17 industry examples
1 capstone project
20 live online teaching sessions
Requirements for applicants
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1. Proven business executives who hold leadership positions one or two levels from the CEO in large organizations and have been identified as central to the company's succession plan—including members of executive committees, heads of major business units, senior heads of functions, and senior members of the operating group
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 20 years of work experience, including significant time as a senior executive or company officer.
2. Executives who hold C-suite level positions at midsize companies with significant growth opportunities.
3. Particularly appropriate for senior executives with at least 20 years of work experience, including significant time as a senior executive or company officer.
Documents for admission
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Diploma of higher professional education (specialist, bachelor, master)
Management experience of at least 2 years
Upper intermediate level
Motivation letter (maximum 750-1000 words) in English
Education:
Work experience:
Knowledge of English:
Motivation:
Press releases & Announcements
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Boston Business School launches Marketing & Sales Excellence Initiative (MSEI)
MSEI's primary focus is to provide a global meeting point for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
Contacts
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Phone
Email
info@bostonschool.online
Our Location
Loft Pineapple, 22 Green Street, New York
Learn more
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